The overall shortage of skilled labor can be quite the headache from many different companies. The biggest problem for businesses is the overtime payout they have to issue because these positions are going unfilled, but the work still keeps coming in. Luckily, we live in a technological age and there are a multitude of ways employers can reach the skilled laborers they’re looking for.
In the age of technology, getting the word out is much easier than ever before. The trick is getting your company in front of the right people. You can use a variety of social media sites to entice skilled laborers into checking out your company. Their visit to your profile could have them searching for the careers page on your website in a matter of minutes. It’s all about messaging and how you brand your business.
Content to Attract Customers & Employees
Consider this a continuation from above because content is what you’ll develop and deploy onto social media. Quality content should always serve one of two roles. Each post, tweet, or image should be there to attract customers or future employees. If you’re able to do both with one piece of content, you’re doing it right. Conveying a message to your target audience is your shot to show them what you have to offer.
Bring on Apprentices
Apprentices are an investment in your future and it’s a win-win for both parties involved. The apprentice needs to get real life experience to hone their skills and you need help rather quickly. Some companies hesitate from this idea because an apprentice doesn’t come with years of experience. They also need a lot more coaching, but everyone had to start somewhere and you get to train them in a way that benefits you.
Allocate Resources to Train Current Employees
This is a fairly costly endeavor, but something worth considering. As skilled laborers retire or search for jobs outside their skill set, you’ll need to replace them. If you can get the resources behind a training program, you always will have a supply of dedicated employees to fill the positions you need.