There is a new king of resale. Another Futura-designed SB collaboration, the Nike Dunk High SB “FLOM”—”For the Love of Money” originally released in 2005. By now you know the story. In the spring of 2005, Nike SB announced that they would be releasing the first-ever City Pack, a series of extremely limited SB Dunk Lows exclusive to only four cities in the world – Japan, London, Paris, and New York. 18. Totally tech’d out, the innovative model from the Swoosh saw a WIRED Magazine rollout, introducing the world to auto-lacing innovation first imagined by the Beaverton brand in the ’80s when consulted for Back to the Future II . The combination of increased demand with decreasing supply has led to a surge in SB Dunk prices on StockX. The obsession for older SB Dunks has set off a chain reaction, leading to the demand of all SB Dunks under the sun. The Strawberry Cough SB Dunk High is set to finally arrive this fall, marking Todd Bratrud’s second SB Dunk High colorway this year alone. In May, Jenner took to Instagram wearing a pair of rare Nike SB Dunk High Ferris Bueller. In January of this year, the average Nike SB Dunk would have sold for just over $200. The chart above shows the top 5 SB Dunk price increases in percentage terms. For all SB Dunks, these were the biggest % increases over the past 12 months. Then 2020 hit and prices took aim at the stars. What’s crazy is that we still have half of the year left and what seems to be an infinite amount of heater SB releases on the way. The four featured cities were Paris, London, Tokyo, and finally New York City. The proof is in the data. Within 48 hours after posting, there were more sales of this ultra-rare pair of Dunks than the previous two months combined. “The reason why the Dunk has always been this canvas for great designs, and is such an iconic shoe, is the same reason the Jordan 1 is: it's just very, very wearable,” says Luber. What do you guys think the main reasons are? So, you're probably wondering who in the world owned these precious gems. Now, SB Dunks resell for an average monthly price of over $600-  a roughly 200% increase in six short months. The shoe's coloring borrows the familiar tranquil scene from a carton of Ben & Jerry’s ice cream—a cow backdropped by rolling green meadows and blue skies. A background story like this adds value that can’t be replicated. Nor is it not a super-luxe, high-design piece of footwear. As much as we cringe at the term “influencer”, we can’t deny the influence of Kylie Jenner and her fit pics. The Jenner Effect drove this pair of Dunks to a startling 279% appreciation in resale premium year-over-year. So, another theory: the Chunky Dunky’s success is due less to its specific design or quantity than its lineage. Better together. Nike Sb Dunk Low Premium Yellow Lobster. There was a brief time in the 2010s where SB Dunks played second fiddle to Jordans and Yeezys. But for now, one thing is certain: 2020 will forever be known as the Year of the SB Dunk. He points out that later Jordan models, and even the Kobes that are very popular among pro basketball players today, look like athletic shoes—and basketball shoes now comprise less than 4% of athletic shoe sales, compared to 13% in 2014, according to NPD data. STYLE ID: 313170-137566: COLOR: yllw ochre/terra brown: RELEASE: 2009 : SELECT US SIZE: 6. More bracingly, it is now trading for an average sale price of $1,609 on secondary market StockX. Back then, sneaker culture was a niche phenomenon; today, it is utterly mainstream. Nike’s last eye-poppingly popular release was the Travis Scott Dunk … Every SB Dunk released this year has the feeling of inspiration, and the sense that Nike is committed to delivering the best product they can. … Now, SB Dunks resell for an average monthly price of over $600-  a roughly 200% increase in six short months. “This is Econ 101 at its most basic. What we are seeing here is not an outlier, but one event that is part of a larger trend. Dunks, on the other hand, have universal appeal—and their popularity in the early aughts makes them ripe for a comeback. Nike’s SB Dunk Low X Ben & Jerry’s: Chunky Dunky, their popularity in the early aughts makes them ripe for a comeback. Morgan is a writer and content creator based in Detroit, MI. This year Jenner has posted photos wearing the. Price: 15.025€ nike Nike Dunk Low Nike SB Dunk. Currently, it stands as one of the rarest, most-expensive sneakers in the game—not just Nike SB Dunks. This year Jenner has posted photos wearing the Dunk SB High MF Doom, SB Dunk Low What The Dunk, and Dunk SB Low Stussy Cherry. Nike Dunks & Nike SBs have suddenly started to peak. Scott’s shoe was also an SB Dunk designed without restraint—the shoe brazenly mixed plaid and bandana prints. The. In the weeks following each of these posts, prices for the Dunks rose by 30-50%, and sales volume rose anywhere from 2x to 4x. As much as we cringe at the term “influencer”, we can’t deny the influence of Kylie Jenner and her fit pics. And yet the Chunky Dunky, which went on sale yesterday for $100 through Nike, sold out immediately. But maybe the appeal of the Chunky Dunky is even simpler. Only … SB Dunks have never seen immediate appreciation like this with respect to the volume in which they are reselling. The chart above shows the top 5 SB Dunk price increases in percentage terms. From award-winning writing and photography to binge-ready videos to electric live events, GQ meets millions of modern men where they live, creating the moments that create conversations. $55,000.00 In Stock . Besides a price decline at the start of May, SB Dunk resale prices have recently spiked across the board. A lot of the credit (or blame) for this cultural transformation can be attributed to inevitable innovations in technology and information sharing. Over 15 years later, SB Dunks are still the pinnacle of sneaker culture, perhaps now more than ever. Dunks carry a feeling of authenticity that many of today’s releases lack and buyers have shown how much they are valued, as evidenced by their incredible resale prices. There are more elements on this shoe than on a toddler’s make-your-own sundae. What Is a Chunky Dunky, and Why Is It $1,600? Because nothing makes sense anymore, the most popular shoe in the world at this moment is not your typical grail-making collaboration between a high-fashion designer like Virgil Abloh. Only 202 pairs were made and offered for $65. In May, Jenner took to Instagram wearing a pair of rare. These four Dunks all land in the top 10 most expensive sneakers of 2020 on StockX. Some of these SBs are reaching INSANE price points. That can’t be the whole answer, though. They were all works of art, but our main concern right now is the NYC edition! Jenner’s influence hasn’t just stood out at a product level, but in the category overall. “There's been this massive reemergence around the SB Dunk and particularly the SB Dunk Lows, and obviously Travis was a big part of that,” says Luber. And resale prices on StockX show that sneakerheads are feeling them. There isn’t one specific source to credit for the Dunk resurgence. Now let's look at the price breakdown: Original Shattered Backboard Jordan 1 - $615,000 Kylie Jenner has posted photos wearing rare SB Dunks on several occasions this year and each time she does, prices and sales for those sneakers surged on StockX. © 2021 Condé Nast. Only 150 pairs of Pigeon Dunks were made, and out of that supply, 30 were numbered and set to release at Staple’s REED Space in NYC’s Lower Eastside. Standing out as one of the highest increases was the, Now, older sneakerheads who are blinded by the nostalgia of the good old days may not want to hear this, but 2020 is arguably one of the best release years in, We are in July and there are already four 2020 SB Dunk releases that are reselling over $1,000. So, another theory: the Chunky Dunky’s success is due less to its specific design or quantity than its lineage. Three pairs were raffled off to the public at the opening of the exhibition, with the remaining 21 going to close friends and family. Today, the London SB Dunk can go for as much as $14,000. To revisit this article, visit My Profile, then View saved stories. This is one of the best Nike SB Dunks and it’s easy to see why. . – every single day, and the community is growing at a rapid rate. Nike SB Dunk Low Ben & Jerry's Chunky Dunky, Nike SB Dunk Low Grateful Dead Bears Green, Nike SB Dunk Low Travis Scott (Regular Box), Nike SB Dunk Low Grateful Dead Bears Opti Yellow, Nike Dunk SB Low Diamond Supply Co. "Tiffany", Over 15 years later, SB Dunks are still the pinnacle of sneaker culture, perhaps now more than ever. By 1988, it was clear that the Dunk was not nearly as popular as the Air Jordan 1, and Nike retired it. Back then, sneaker culture was a niche phenomenon; today, it is utterly mainstream. I’ve pounded a carton or two of Phish Food in my day—so I guess I should understand that, when it comes Ben & Jerry’s, immoderation to the point of hedonism is kind of the whole point. Ok, I … Standing out as one of the highest increases was the Nike SB Dunk Low Stussy Cherry, as worn by Kylie Jenner. I have one question: what the hell? The Mid had a specific tie to the tale as it was the first time it appeared in the SB line and was seen as an outlier by the design team; specifically, James Arizumi who argued that if they already had a Low and High, the debut of the Mid had to have pop and purpose. If I announced I was selling a pair of sneakers limited to only five pairs in the world, would you buy one? Not only did the surge affect sales volume, but also resale prices. Sneaker culture has come a long way since the Staple Pigeons sent NYC into utter chaos in 2006. StockX crunched their numbers and ranked the most expensive Nikes in StockX history. Professional resellers trying to move the Chunky Dunky for close to two grand would be out of luck without anyone who legitimately wants the shoe to wear, or to hold onto as an investment. Within 48 hours after posting, there were more sales of this ultra-rare pair of Dunks than the previous two months combined. In all of StockX history, no one product category has ever experienced such a meteoric price increase. The internal lining is a hippy-dippy tie dye. . Any Jenner post featuring sought-after sneakers pushes the resale needle. Content that would have been buzzing on NikeTalk 15 years ago is now all over Instagram Explorer pages and TV. Sign up for our newsletter. It seems like every day there’s a new SB Dunk release that dominates the market, or an older model setting record resale highs. #1 Nike Dunk SB Low Paris. SB Dunk resale prices have recently spiked across the board. to 202 pairs, exclusively sold in Paris, and created so that each pair was unique, featuring a section of painted canvas from French painter Bernard Buffet. These four Dunks all land in the top 10 most expensive sneakers of 2020 on StockX. And yet ironically – and for buyers, tragically – the supply of older Dunks has never been smaller, and it’s dwindling more each day. The third most expensive shoe is the Nike Moon shoe. On StockX, sales and prices for Nike SB Dunks are at their highest point in our platform’s history. Nike SB has brought the edge back into the sneaker game. Because so far, 2020 has been the year of the Dunk: beyond Scott’s and Ben & Jerry’s, to name just a few, Nike’s released the green-and-yellow “Brazils,” a collaboration with Comme des Garçons, and a pair of collegiate editions that borrow colors from Syracuse and Kentucky. Eminem, Carhartt and Air Jordan — now that’s … Nike’s new over-the-top collaboration with Ben & Jerry’s is the biggest shoe release of the year. SB Dunks have never seen immediate appreciation like this with respect to the volume in which they are reselling. Meet the Chunky Dunky. Sorry Off-White Jordan 1, step aside. The shoe was limited to 202 pairs, exclusively sold in Paris, and created so that each pair was unique, featuring a section of painted canvas from French painter Bernard Buffet. The last collaboration with a consumer brand that did this well was a pair made with Heineken almost two decades ago. The shoe was limited. Again, an amazing story. The surge has been caused by both the rapid price appreciation of older SB Dunks, and the release of new Dunks (like the Strangelove and Ben and Jerry’s collab) at stratospheric resale price points. Nike introduced the Dunk in 1985. So how is the Chunky Dunky the biggest release of the year so far? Nike Dunk Low Pro SB ‘Paris’ – $ 3,500. The auction includes an unreleased test pair of Dunk SB Lows created by Japanese illustrator Katsuya Terada, commissioned by Nike’s then CEO for inclusion in 2003’s White Dunk Exhibition. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. Nike isn’t making any more. For a shoe that was so limited, the Nike Pigeon Dunk SB left a lasting impression on the sneaker world. There was a brief time in the 2010s where SB Dunks played second fiddle to, Sneaker culture has come a long way since the Staple Pigeons sent NYC into utter chaos in 2006. Just this spring, the Nike SB Dunk Low Paris became the highest selling sneaker in StockX history after selling at an astronomical $51,950. Eminem x Carhartt x Air Jordan 4: $18,000. “If it had been reversed, if [the Chunky Dunky] came out before [Scott’s] Dunk, then this one probably wouldn't be as big.” In other words: the Dunk is being groomed for success, and the Chunky Dunky is the latest and biggest beneficiary of that process. Any Jenner post featuring sought-after sneakers pushes the resale needle. Besides a price decline at the start of May. Unlikely. After the NYPD arrived and dispersed the crowds, the story went viral, and everybody in the world understood the extent of SB Dunk demand. To make sense of the recent surge, we go deep into the numbers and history of the Nike SB Dunk renaissance . There have been blockbuster collaborations, skate shop exclusives, clean GR colorways, and most importantly – Nike SB is having fun with it! space between consumer goods and fine art. New generations are being introduced to the sneaker world – and SB Dunks especially – every single day, and the community is growing at a rapid rate. A lot of the credit (or blame) for this cultural transformation can be attributed to inevitable innovations in technology and information sharing. Not only did the surge affect sales volume, but also resale prices. We are excited to see how upcoming releases affect the trajectory of the SB bubble and how long the hype will last. Considering that it is extremely limited and has a story behind it, the Paris Dunk Low is best understood as an art object. 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