Also, their occupation, income and financial status are considered. These variables could be personality traits, demographics, geography, or even their income. Based on a population's statistical characteristics such as gender, age, ethnicity, education, occupation, income, or other quantifiable factors. Segmentation groups customers based on different factors and allows you to apply messaging that speaks directly to their needs. Among the various types of segmentation, lifestyle segmentation holds its value in a unique way. Geodemographic Segmentation combining demographics with geographic segmentation to select target markets in advertising Income determines affordability but consumption is influenced by other factors also. The segments that are created via market segmentation can be based on many different characteristics like behavior, age, and income levels. Demographic Segmentation. Examples of demographic segmentation include age, income, family size, education, or gender. One of the benefits of using … Demographic segmentation. Marketers usually segment the market into three different groups considering their income. Market segmentation is divided to four types which are age group, gender, place and income. Demographic segmentation focuses on variables such as age, gender, family size, income, occupation, religion, race and nationality. The first step is understanding the types of segmentation that are out there and how you can use each one. Income is believed to be the prime driver of consumption but it would be wrong to assume that it is the sole driver. Demographic Segmentation Demographic segmentation is the most common and known method of market segmentation, which focuses on the various differences. Geographic It aims to capture variations in consumer needs or preferences based on variables such as age, gender, income, family size, ethnic group, occupation, social class, and lifestyle. Also fairly easy to implement, demographic segmentation can be useful in a variety of ways. Each provides different ways to look at your customer base, and define what it is that will help you sell to them. Geographic Segmentation This is one of the simplest and most commonly used types of customer segmentation, that sorts a market by variables such as age, gender, marital status, family size, income, education, race, occupation, nationality, religion. Demographic segmentation divides the market into segments based on variables like age, … Market segmentation is a process that leads to having a homogeneous group of people, which possess similar in certain aspects. Segmenting market according to the age group of the audience is a great strategy for personalized marketing. In many cases, a predictive model may be incorporated into the study so that you can group individuals within identified segments based on specific answers to survey questions . Automobile marketers commonly use income-based segmentation to divide their market and sell different variants according to affordability. The psychographic segmentation, in the literature, has been extensively researched. Segmentation by income holds greater importance among all types of segmentation in the market. perception. Market segmentation is a process of dividing a heterogeneous market into relatively more homogenous segments based on certain parameters like geographic, demographic, psychographic, and behavioural. Definition. Demographic segmentation is used to divide customers into groups based on their age, gender, income … Demographic segmentation uses categories such as age, education, gender, income, and household size to differentiate among markets. The U.S. Census Bureau provides a great deal of demographic data, especially about metropolitan areas. ... You can segment markets by many different characteristics, such as age, income, gender, race and so on. As the word suggests, lifestyle means the way of living a consumer is pursuing and then based on these ways of living they are grouped to form the lifestyle segment. The success of any segmented marketing campaign depends on the company’s ability to find and target the right segments. Types of market segmentation With segmentation and targeting, you want to understand how your market will respond in a given situation, like purchasing your products. Demographic Segmentation. The most common type of market segmentation, a demographic segment is grouped by traits such as age, nationality, gender identity, income, family size, and occupation. Demographic segmentation is the simple process used by marketers to divide the total potential customers based on their different demographic factors such as gender, age, family, income, educational background, religion, socio economic status, race, etc.. The purpose of market segmentation is to identify different groups within your target audience so that you can deliver more targeted and valuable messaging for them. Segmenting a market according to demographics is the most basic form of segmentation. Udemy Editor. There are 4 main types of market segmentation: demographic, psychographic, geographic, and behavioral. This is one of the easiest ways to segment because of the availability of this type of data. Marketers often segment consumers into groups based on similar age, gender, family size, religion, nationality, income and education level. In this guide, we’ll be about discussing market segmentation types in detail along with a number of examples to help you gain a better understanding of the 4 Customer Segmentation Types Customer segmentation is important when attempting to send messages to an objective market. Conclusion. An example of demographic segmentation is of cereal giant Kelloggs that offers different cereal brands for kids and adults, healthy eaters and weight watchers, etc. These qualities include things like age, sex, marital status, family size, occupation, education level, income, race, nationality and religion. These are: ... Types of Market Segmentation 1. 7 Types of Market Segmentation. Combining demographic segmentation with other types can help you to narrow down your market even more. Demographic segmentation is segmenting the market based on certain characteristics of the audience. The importance of lifestyle segmentation comes at two very important phases of the lifecycle of a product. Segmentation provides in-depth consumer data that helps marketers tailor their products and services to customers’ needs. This personalization gives you a competitive advantage and a better chance at customer conversion and brand loyalty. These traits offer basic information on your customers, and are often considered one of the more broad segmentation types. There are certain categories that appeal to men more than women and vice versa. Types of Market Segmentation. Characteristics often include, but are certainly not limited to: race, ethnicity, age, gender, religious, education, income, marital status, and occupation. / Market Segmentation: Definition, Types, Stages, Benefits What’s it: Market segmentation is the process of breaking down the consumer population into smaller groups. This is one of the simplest and most popular types of market segmentation used. What is Demographic Segmentation? Customer segmentation is majorly of following types:. This form of market segmentation is the most common because demographic information is easy to obtain. Getting to know your consumers becomes much easier using various market segmentation types. Demographic Segmentation: The demographic segmentation means dividing the customer market on the basis of several variables such as age, sex, gender, occupation, income, education, marital status, family size, community, social status, etc. However, for income the test statistic was not significant. Income decides the purchasing power of the target audience. Segmentation is how a business splits up its target market and is based on location, demographics, behaviour, lifestyle, income and age. What types of market segmentation are there? The benefit segmentation is a form of market segmentation based on the differences in specific benefits that different groups of consumers look for in a product. Gender. Demographic Segmentation. Segmentation of these types of customers reflects their buying habits. In fact, it practically acts as a blueprint when coming up with effective marketing campaigns. For example, segmentation based on age, gender, income, religion, nationality, race, occupation, family size, etc is taken up by companies to target potential customers. The 4 types of market segmentation with examples. One of these aspects is annual or monthly salary, this marketing strategy is known as market segmentation by income. Here, marketing manager can segment the market based upon quality, performance, customer service, special features, or other benefits. Customer segmentation, types of buyers, has always been important, but now that personalization and customer experience are factors that determine a business’ success, effective segmentation is even more important. Demographic segmentation divides markets using demographic variables like age, gender, marital status, family size, income, religion, race, occupation, nationality, etc. 2. Most of the products in the market are not universal to be used by all the age groups. Traditionally, most marketers use six primary types of behavioral segmentation. Market segmentation can be based on characteristics such as age, behaviors, income levels, and more. 4. This process helps to understand what your key customers want, where they are, and how to talk to them effectively. 1. Such as differences in age, income, education, sex, marital status, etc. 4. It is also one of the key factors to decide whether to market the product as a need, want or a luxury. One of the most effective analysis types, demographic segmentation is used to discover target audiences. Other types of segmentation 6. Here are four types of customer segmentation all marketers should know of. (2000) presents and develops a model through which attends to articulate and classify consumer behaviour in the purchasing a range of financial ️ Behavioral segmentation 5. This segmentation procedure uses several variables like age, sex, religion and generation. Market segmentation is the process of dividing the market into sub-groups. Type #1: Demographic Segmentation 63% of marketers agree that audience segmentation is … This is the most common and accessible segmentation method. Market segmentation occurs when a company divides all of its customers into market segments to make sure that marketing efforts can be more targeted and focused. Benefit segmentation. Demographics are the breakdown of your customer personas in the market for cursory traits like age or gender. Conclusion. For example Beckett et al. Share this article . Benefits sought Income. The benefits of segmentation 7.